The Fisher Space Pen company was founded almost 50 years ago. Its AG7 anti-gravity pen is the only pen NASA uses on manned space explorations and has remained so since its release in 1967. Decades passed with little evolution to its market positioning. We created brand architecture that serves now as a foundation for the company’s personality, affiliates and various positioning vehicles.
We redesigned the International Builders’ Show (IBS) for the Freeman Company and used brand collateral supplied by the show’s association, the National Association of Home Builders (NAHB). Architectural forms were value engineered to reduce material and labor costs while featuring the structural integrity required for each installation.
The Black Dog Networks identity was designed as a visual narrative, one that clearly portrays the company’s technological services. This new mark communicates BDN’s ability to configure complex data networks, routers and data centers, while still illustrating the clarity and dependability it provide its clientele.