The Fisher Space Pen company was founded almost 50 years ago. Its AG7 anti-gravity pen is the only pen NASA uses on manned space explorations and has remained so since its release in 1967. Decades passed with little evolution to its market positioning. We created brand architecture that serves now as a foundation for the company’s personality, affiliates and various positioning vehicles. Everything from product photography, to sales collateral, to retail packaging has been updated to reflect a contemporary product line that resonates with a larger consumer demographic. Our services revitalized company sales throughout the United States, Canada and Europe.